Full-stack marketer,
CRM and lifecycle expert, creative strategist

I define, plan, and execute 360 marketing strategies for seed and pre-seed start-ups.

My Specialties

How does a brand make its mark in the world? How does it navigate lifecycle communications, fuel growth and performance, and engage communities effectively? These questions are at the heart of what I do best.

I operate at the dynamic intersection of creativity, strategy, and planning, crafting experiences that resonate and drive impact. My expertise lies in aligning business values with products and brands, leveraging over 10 years of marketing experience to infuse energy, creativity, and measurable RESULTS 📈 into every project.

  • From fundamental lifecycle best practices to building intricate engagement programs and communications, I excel at keeping customers engaged and moving them down the funnel.

  • I naturally leverage content on every channel and distributing it to an exact audience. Email, social, SMS, web-based advertising—I know which levers to pull and when.

  • Throughout my career I’ve created and curated vibrant, engaged communities that drive brand loyalty and advocacy.

  • My work aligns mission + values with brand and product. GTM, brand refresh, design and more. How a brand shows up in the world is my favorite project to tackle.

  • I'm perpetually online (I know this because my phone scolds me) and understand how to tap into internet culture and the zeitgeist. It's like having a sixth sense for memes, trends, and viral content—annoying IRL but essential tools in a marketer's arsenal.

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  • “Larisa is a powerhouse of knowledge. She not only is efficient and extremely productive, but she is a great teacher to everyone in her team.”

    Danielle Radden, Colleague at Mindful Mamas

  • “I worked with Larisa for over a year to bring a multi-faceted partnership to life, and it was a dream! Despite having never met in person, Larisa and I were able to forge a frutiful working relationship, which speaks to Larisa's ability to connect and successfully manage relationships with clients and brands alike.”

    Dani Wirtshafter, Former Client

  • “Larisa is thoughtful, diligent, and kind, yet still a tough negotiator. She knows how to get to the core of what a partner wants and deliver on those high expectations. Not only is Larisa excellent at client services, she is also a complete team player – sharing in all aspects of a (sometimes complicated) startup environment.”

    Amanda Crooks, Colleague at HeyMama